We are proudly indigenous owned, women owned (WBENC Certified), disabled owned and LGBT+ owned. Our products are Vegan, Cruelty Free (Leaping Bunny Certified) and Talc Free. We received a lot of media attention for our decision to cancel our Licensed Collection with Alice Cooper over his anti-trans comments in the press. We very much believe in walking the walk not just talking to talk when it comes to making ethical business decisions and being transparent with our customer base.
We strive to be a “beauty disruptor”, renouncing social constructs of beauty and replacing them with individual ones. We don't Sell "Beauty", we believe beauty is in everyone. We merely provide tools for the expression of it. We believe no one should have to choose between unique, inspired packaging and high quality, ethical cosmetics, so we are committed to being all in one. Our officially licensed collections are a huge hit because they made by the fans for the fans.